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NEWS RELEASE – For Immediate Release


Ola Loa Products - Official Provider of the 2008 Sundance Film Festival

San Francisco, California (November 30, 2007)

Ola Loa LLC, a leading manufacturer of effervescent vitamin and mineral health drinks, announced today that for the third consecutive year, Ola Loa is an official provider of the 2008 Sundance Film Festival. Ola Loa will be supplying its product SPORT to attendees at this year's annual festival which will be held in Park City, Utah from January 17-27, 2008. The Sundance Film Festival is sponsored by the Sundance Institute, a nonprofit organization founded by Robert Redford in 1981, which is dedicated to the development of artists of independent vision and to the exhibition of their work. "The company is very excited to be participating in this highly prestigious event," says Greg Kunin, President and Founder of Ola Loa."

Ola Loa SPORT will keep festival attendees healthy and energized throughout the entire festival. "Ola Loa will be prominently placed and available to all attendees in the main official festival venues including Festival Headquarters Café and Lounge, the Volunteer Villa, Filmmaker Lodge, and the Salt Lake City Festival Hospitality Suite." Adds Greg, "We see younger, independent movie producers understanding the link between nutrition and productivity. They are trending away from so much sugar and caffeine and instead providing healthier alternatives for both talent and production. Ola Loa is fast becoming the vitamin drink of choice on movie sets as it is an easy and convenient way to 'drink your vitamins'." Unlike other energy drinks, Ola Loa uses no artificial sweeteners, caffeine or synthetic preservatives. Ola Loa's single serving packets of all natural powdered nutrients are mixed with 4 to 6 ounces of water or juice. Each SPORT packet, available in delicious Mango-Tangerine, Mixed Berry or Lemon Lime, contains 1000 mg. Vitamin C, all the B Vitamins, and strategic amino acids such as TriMethlGlycine and Glycine.

Ola Loa LLC, a pioneer and leader in the technology of effervescent vitamins and minerals, was founded by Greg Kunin. Richard A. Kunin, MD serves as Director of Research. Ola Loa is available at Whole Foods, Vitamin Shoppe, CVS.com and other health food stores and pharmacies throughout the U.S. In addition, Ola Loa is available in mini bars at the following hotels: Ian Schraeger Hudson Hotel in New York, Kimpton Hotel Group nationwide and Hotel Vitale and the Phoenix Hotel of San Francisco. Products may also be purchased from the website at www.DrinkYourVitamins.com. The company provides consumers with samples and supporting literature by calling 800.800.9550.


Greg Kunin is available for comment by calling 800.800.9550. Full size samples are available to press members upon request.