The term 'bioidentical' refers to having the same molecular structure as a substance produced within the body. This publication contains a 2007 interview of Ola Loa's co-founder Gregory Kunin by "Health Ranger" Mike Adams. Though a range of topics, they discuss the benefits of Ola Loa's products, which were formulated by Dr. Richard Kunin to utilize ingredients that are readily absorbed and assimilated by the body.

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